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Key Success Factors For Customer Relationship Management (CRM) Projects Within SMEs
Abdul Hamid, Amal Alshehhia, Adil Abdullah, Elsir Mohamed
DOI:
10.54878/xfaz0661
Customer Relationship Management (CRM) has emerged as a must-have capability for the modern firm irrespective of size and sector. The importance of CRM can be attributed to the need for today’s busine...