The Influence of Organizational Environment Quality on Employees' Creative Behavior: A Case Study of the Saudi Electricity Company in the Asir Region

This research aimed to measure the impact of organizational environment quality on improving the creative behavior of employees at the Saudi Electricity Company in the Asir region of the Kingdom of Saudi Arabia. Additionally, it aimed to assess the level of adoption of creative behavior practices and measure the level of adoption of organizational environment quality. This research employed a descriptive-analytical approach, collecting data from company employees using questionnaires, which were then analyzed using SPSS software. The validity of the research instrument was verified using Cronbach's alpha. The results showed that the organizational environment quality in the company was positive, with positive motivators including administrative support, communication, resource availability, and a suitable work environment. Furthermore, the results showed that the company's employees demonstrated significant potential in generating ideas, solving problems, and innovating, as well as their ability to adapt to challenges. Therefore, the study confirms that the organizational environment played a crucial role in fostering creative behavior. The company should continue to develop motivational leadership and communication mechanisms, as well as provide training resources to further cultivate creative behavior among employees and thus promote the sustainability of innovation and organizational excellence.