Contestation Online Media Ideology in Reporting Bali Governor's Policy Concerning Management of Bali Mandara High School and Vocational School

Objectives: This research aims to explain the ideological structure and ideological strategy of online media discourse in reporting the policies of the Governor of Bali Management of Bali Mandara High School and Vocational School.
Methods: The analytical method used in this research is Van Dijk's critical discourse analysis model. The data sources are online media balitribune.co.id and potentiBadung.com.
Results: The results of this research are the ideological structure of the discourse consisting of the topics "The Bali Governor's policy regarding the management of Bali Mandara High School and Vocational School is a fair policy for poor students" and "School Achievement of Poor Students at Bali Mandara High School in the Last 10 Years". The discourse scheme used is summary, lead, story, content and conclusion. The microstructure of discourse uses elements of background, details, intent, presuppositions, nominalization, form of active and passive sentences, coherence, pronouns, lexicon, graphics, metaphors, and expressions. Discourse ideology strategies consist of supporting media ideology strategies and opposing media strategies.
Conclusions: Based on the results and discussion, several things can be concluded regarding this research contestation ideology discourse online media reporting on the Governor of Bali's policies regarding The management of Bali Mandara High School and Vocational School can be seen from ideological structure and ideological strategy. The supporting discourse ideology strategy should consist of embellishment, information positivity, positive logic, and action. The ideological strategy of opposing discourse consists of creating analogies, negative labeling, negative logic, and creating cause-and-effect relationships.