Effects of Integrating Movie-Based Learning Method for Enhancing Chinese University Students’ Intercultural Sensitivity and Cultural Self-confidence

Objectives: To assess the impact of Movie-Based Learning (MBL) on enhancing intercultural sensitivity (IS) and cultural self-confidence (CSC) among media students at a Chinese university.
Methods: A quasi-experimental design was employed with two groups: an experimental group (EG) using MBL and a control group (CG) receiving traditional lectures. Measurements were taken using validated scales and semi-structured interviews to evaluate changes in IS and CSC.
Results: The EG showed significant improvements in IS and CSC compared to the CG, with quantitative data supported by qualitative feedback from students highlighting increased cultural understanding and confidence.
Conclusions: MBL effectively enhances intercultural competencies, suggesting its integration into curricula could better prepare students for global interactions. The method holds potential for broader application in educational settings focused on intercultural communication skills.