Marketing performance and its impact on achieving competitive advantage An analytical study of a sample of managers of the General Company for Food Products in Baghdad

The research aims to demonstrate the marketing performance and its impact on achieving the competitive advantage, as the research was applied in the General Company for Food Products affiliated to the Ministry of Industry and Minerals, and the descriptive analytical approach was adopted, and the questionnaire was used as a main tool to collect the necessary data, and a random sample was chosen (manager, assistant) And by (64) managers, the two statistical programs (SPSS) were used to extract the results. A number of conclusions were reached, including interest in marketing performance indicators and the means necessary to maintain appropriate performance levels. As for the recommendations, they are the need to pay attention to promotional and advertising campaigns, with the aim of motivating customers to deal with these companies continuously and to attract new customers.