The Impact of Strategic Recovery on The Quality of Banking Service

The current study aimed to measure the impact of strategic recovery on the quality of banking services. To achieve this, the dimensions of strategic recovery were relied upon (speed, apology, compensation, explanation and clarification, empowerment), while the dimensions of banking service quality (tangibility, reliability, empathy, responsiveness, and assurance) were relied upon. The problem of the study is several questions, the most important of which is: Is there a correlation or impact between strategic recovery and the quality of banking service? The study was applied and identified two banks, Al-Rashid Bank (governmental) and the International Development Bank (private), in Babylon Governorate. Based on the intentional sample divided into two categories: the first category (managers) and the other category (customers), the total sample size reached (120) individuals. The importance of the study lies in shedding light on the relationship between strategic recovery and the quality of banking services, especially in light of the increasing crises and challenges that banks have faced in contemporary business environments. The study was subjected to validity and reliability tests, and data analysis and hypothesis testing were presented using appropriate and suitable statistical tools (arithmetic mean, standard deviation, structural equation modeling). One of the most important findings of the study is the existence of a strong, significant, and significant correlation and impact relationship between the strategic recovery and the quality of banking services