Characteristics of the Editorial and Advertisement Content of the Omani Arabic Dailies Front Page: A Study on Content and Communicator

This study aims to identify the characteristics of the editorial and advertisement content of the Omani Arabic dailies front page. It explores the characteristics and attitudes of front page editors and journalists. The study adopts a media survey methodology and uses content analysis in addition to the unstructured interview to study both the editorial and advertisement contents. The study also studies the nature of the editorial policies affecting content published in the front page of the newspapers in question. The results reveal the dominance of editorial content over advertisement content in the front page, with 67% for editorial content, and only 33% for advertisement content. The study shows that private newspapers are more interested in advertisement content than public newspapers. The results also indicate that newspapers rely on their own sources in gathering news for the front page. The study shows that 4% of the news published on the front page appeared with anonymous sources.