ALBAHITH ALALAMI aims to disseminate original research and advance scholarship in media and communication sciences. It publishes empirical, qualitative, theoretical, and review studies addressing journalism, mass communication, digital media, public relations, communication ethics, media history, political communication, and the social effects of communication technologies. Its scope also includes media economics and politics, media and social identity, radio and television, digital and transmedia literacy, information technology and innovation, and media pluralism. The journal encourages interdisciplinary approaches that examine how media practices, technologies, and communication systems influence contemporary society.
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